Hunky Dory news & events

Stay up to date with all our latest news right here.

Live events are one of the most powerful elements of the communication mix. Historically, event companies have been great at delivering ‘wow’ solutions with aesthetic impact, yet often lacking the accountability for delivering tangible, measurable results. The consequence is that events become disjointed from the rest of the mix of activity, and the wider comms strategy. In today’s environment, event companies need to apply the same sound strategic thinking, process and accountability that any advertising agency would to a campaign. Watch this space for our first blog post: The Power of Strategic Thinking in the World of Events