To create an event and communications activity to mark 100 years of the Royal Orthopaedic Hospital, and to tell its fascinating story.
What we did:
Full management from concept to completion, including event branding, PR and promotion, exhibition display and brochure production, merchandise.
We delivered two events, a carnival followed by a gala concert at Birmingham’s Town Hall. We developed a programme of local performers including Birmingham children’s choirs, BBC2 chorister of the year, opera singers and dancers. We interviewed past patients (many who had suffered polio as children and spent days in outdoor beds in the sunlight) – and briefed a professional theatre to turn these into powerful performance pieces. The evening ended with an uplifting performance from Ruby Turner. The basement of the theatre was turned into an exhibition, and ‘living history’ experience, again using actors to represent historical characters. We also negotiated sponsorship support from BMI Healthcare and produced a souvenir brochure to mark the event.
We worked hard to achieve BBC coverage of the fascinating story of the hospital and event.