Create an event to mark the closure of the ALOCA plant, following the company’s acquisition. A challenging brief, given the sensitivity of the occasion and what it meant for employees and the local community. We were also asked to handle PR and messaging. An additional challenge was that the event was to be held on-site at the plant itself, requiring health & safety considerations, technical and facilities issues, and security plans.
What we did:
Full event planning, branding, PR and management from concept to delivery. We created a weekend-long family event to thank employees past and present for their contribution, and to mark years of history as part of the community. We turned the industrial site into zoned areas designed to appeal to varying audiences and age groups, including a traditional fairground, high tech games zone, children’s activities, traditional tearooms (which proved popular as guests sat and reminisced), and marquee with entertainment and catering throughout the day from local performers. We spent time photographing and interviewing workers past and present and filled the empty walls of the entire main building with colourful images of each individual and their memories, created a cinema showing a film explaining the rich history of the site, and an exhibition/timeline installation, plant tours, and ‘memory garden’. The event ended with a dance, barbeque and celebratory fireworks.